Privacy Policy

Last Updated: January 1, 2026

Welcome to bfre.ca ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our sports betting affiliate website (the "Site"). By using the Site, you consent to the practices described in this policy. This policy is designed to comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

Age Restriction: This Site is intended for adults of legal gambling age in their province or territory of residence (18+ or 19+, as applicable). We do not knowingly collect information from minors.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Your name and email address, if you voluntarily provide them (e.g., by subscribing to a newsletter or contacting us).
• IP Address: Collected automatically when you visit the Site for security, analytics, and geolocation purposes.
• Cookies and Similar Technologies: Small data files placed on your device to remember preferences and track interactions (see Section 3).
• Usage Data: Pages visited, time spent on pages, referral sources, browser type, device type, and operating system.

2. How We Use Information

We use the information we collect to:

• Analytics: Understand how visitors use the Site and measure content performance.
• Affiliate Tracking: Attribute referrals to sports betting operators and casinos so we may earn commissions when you click affiliate links or sign up with third-party operators. This does not affect the price or terms you receive.
• Site Improvement: Diagnose technical issues, enhance functionality, and develop new content.
• Communications: Respond to inquiries and send updates you have opted into.
• Legal Compliance: Meet regulatory obligations and protect against fraud or misuse.

We do not sell your personal information to third parties.

3. Cookie Policy

We use the following types of cookies:

• Essential Cookies: Required for the Site to function properly.
• Analytics Cookies: Help us understand visitor behavior (e.g., via analytics tools).
• Affiliate/Tracking Cookies: Record when you click outbound links to partner operators so referrals can be credited. These may persist for a defined period set by the affiliate program.
• Preference Cookies: Remember your settings and choices.

Opt-Out Options: You can control or delete cookies through your browser settings at any time. Most browsers allow you to block cookies or alert you when one is set. Note that disabling cookies may affect Site functionality. You may also use industry opt-out tools where available, and unsubscribe from marketing emails via the link in each message.

4. Third-Party Links

The Site contains links to third-party sports betting operators, casinos, and affiliate partners. When you click these links and leave our Site, your interactions are governed by the privacy policies of those third parties. We do not control and are not responsible for the privacy practices, content, or data handling of third-party websites. We encourage you to review the privacy policy of any operator before registering or sharing personal information with them.

5. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Canada (PIPEDA): The right to access your personal information, request corrections, withdraw consent (subject to legal or contractual restrictions), and file a complaint with the Office of the Privacy Commissioner of Canada.
• Quebec (Law 25): Additional rights including data portability and the right to be informed of automated decision-making.
• European Union/United Kingdom (GDPR/UK GDPR): If applicable, rights to access, rectification, erasure, restriction of processing, data portability, and objection, and to lodge a complaint with a supervisory authority.
• United States (e.g., CCPA/CPRA): If applicable, rights to know, delete, correct, and opt out of the sale or sharing of personal information. As noted, we do not sell personal information.

To exercise any of these rights, please contact us using the details in Section 7. We will respond within the timeframe required by applicable law.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:

• Contact information is retained while you remain subscribed or until you request deletion.
• Analytics and usage data is typically retained in aggregated or anonymized form for up to 26 months.
• Affiliate tracking data is retained according to the cookie durations set by our affiliate partners.

When information is no longer needed, it is securely deleted or anonymized.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact our Privacy Officer at:

Email: privacy@bfre.ca

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.